There are a lot of ways to drive traffic to your website or blog, and Social Media Marketing by far is one of the most effective way to do it. Before taking the path to an effective social media marketing campaign, there several things that you should consider. To start off, you need to find the right sites that will fit your niche market. There are numerous social media sites out there and choosing the right one can be tasking. Of course, popular high-traffic sites like Digg and StumbleUpon would work for you, but if you're going for a niche-specific social media site, here is a list of a Categorized Social Media Sites you can choose from.
Next, be familiar with the sites you have chosen. With consistent use of your targeted sites, you'll find out what works best for you and what doesn't. Eventually this will help you become a true authority on Social Media Marketing.
The third step would be creating relevant and appealing content that your audience would be interested in. Don't just make a blog and write without any prior planning, you must provide a great deal of time and effort to find subject matters or topics that would be a particular interest to your readers and deliver them in a way that would appeal to social media users. For example, social media users like breaking news, photos, videos , controversy, and informative topics
The next important step would be Networking. Having a great content and a substantial network goes hand-in-hand. A content without a network will have difficulties becoming popular, so to secure a strong network is crucial, but its importance will not be recognized without a great content. Adding friends, leaving relevant comments to other people's submissions will help your network become stronger. You can ask these new-found friends of yours to vote for submissions to get more attention.
Lastly, maintain your network and let it grow. Provide your audience with consistent good content, because this will eventually expand your reach, and ultimately turning traffic into profits.
Following these steps to a better social media marketing will help you promote your site, but it's up to you to make it happen. So be a better Social Media Marketer.